Author: Aaron James

Since Instagram is a visual platform and has over 500 million active users, it is a powerful marketing tool for small businesses. A photo can tell a thousand words and if a business consistently posts great quality images that promotes the brand, then it can gain a massive and highly engaged audience. Growing an audience rapidly […]

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Among the top social media sites a small business should be on, Instagram is one of them. Instagram is an great platform for building relationships and sharing great visuals. With over 500 million monthly active users, a small business is bound to grow an audience if the platform is used correctly. However, there is a chance […]

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Building a list is important for every business. It is an inexpensive and authentic technique of building leads, delivering valuable content, and building trust and rapport with customers. The following are some list building techniques you can use to grow you list of subscribers as fast as possible. In practice, multiple techniques can be used […]

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A successful Facebook ad campaign must have a solid ad copy. It should also be complaint to Facebook’s policies in order to be approved. Here are 4 steps that can be done to ensure a successful ad copy. #1 Write a Clear and Concise Message When writing a Facebook ad, make sure that the message […]

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Facebook is by far the largest social media site. Many know its IPO and its profit margins. But it’s also common to think, “How is Facebook relevant to small business?” To answer that, let’s put it this way. If a small business owner is not using this social media site, more than likely they are […]

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Facebook ads continue to grow in popularity as more and more people discover the value of them. However, if Facebook ads are not converting, they may have been done incorrectly. This is wasting marketing dollars. Let’s look at 5 ways to improve Facebook ads and ensure they are of value. #1 Create and Test Various […]

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One of the most important steps of creating a Facebook ad is the choosing the image. Images can actually make or break a business’s Facebook ad. When building a Facebook ad campaign, keep these effective Facebook ad image tips in mind. #1 Use Real People People like to click on an image of a person. […]

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What is a landing page? A landing page is a welcome page for your online visitors. It displays an overview of what your website is about. It is where a form is provided where they can fill in their details such as name and email address, if they choose to subscribe to you or become […]

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How To Build Your Perfect Audience In the Facebook Ads Manager When creating your ad in the Facebook Ad Manager, there is a section called ‘detailed targeting’. This is where you get to choose exactly who you want to share your ads with and this will allow you to choose from a rather massive list […]

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The ‘Buyer Persona’ One crucial step before launching Facebook ads is to come up with our ‘buyer persona’. This is a good idea for any kind of business but for Facebook Ads it is particularly essential. If you’re going to have a successful PPC campaign, then one of the single most important things to have […]

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