Facebook

A successful Facebook ad campaign must have a solid ad copy. It should also be complaint to Facebook’s policies in order to be approved. Here are 4 steps that can be done to ensure a successful ad copy. #1 Write a Clear and Concise Message When writing a Facebook ad, make sure that the message […]

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Facebook is by far the largest social media site. Many know its IPO and its profit margins. But it’s also common to think, “How is Facebook relevant to small business?” To answer that, let’s put it this way. If a small business owner is not using this social media site, more than likely they are […]

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Facebook ads continue to grow in popularity as more and more people discover the value of them. However, if Facebook ads are not converting, they may have been done incorrectly. This is wasting marketing dollars. Let’s look at 5 ways to improve Facebook ads and ensure they are of value. #1 Create and Test Various […]

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One of the most important steps of creating a Facebook ad is the choosing the image. Images can actually make or break a business’s Facebook ad. When building a Facebook ad campaign, keep these effective Facebook ad image tips in mind. #1 Use Real People People like to click on an image of a person. […]

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How To Build Your Perfect Audience In the Facebook Ads Manager When creating your ad in the Facebook Ad Manager, there is a section called ‘detailed targeting’. This is where you get to choose exactly who you want to share your ads with and this will allow you to choose from a rather massive list […]

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The ‘Buyer Persona’ One crucial step before launching Facebook ads is to come up with our ‘buyer persona’. This is a good idea for any kind of business but for Facebook Ads it is particularly essential. If you’re going to have a successful PPC campaign, then one of the single most important things to have […]

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Why Use Facebook Tabs On Your Facebook For Business Page? Facebook for business has a fantastic feature you should definitely be using to market your business. It is called the “Custom Tab.” Log into your Facebook account. You will see default tabs labeled “About” and “Likes,” and others as well. People like clicking on things […]

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Why your Facebook marketing efforts have not paid off Your actions are to be commended. Pat yourself on the back. You have been trying very hard to reap the rewards of the world’s largest social media site, but so far, the results have been sketchy at best. You just aren’t seeing the return on investment […]

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