Why You Should Be Building Your Mailing List
There must be a good reason for every marketer to put so much of effort to build emailing list. Let’s take a look at the following scenario:
If you were to join a marketing company, the first task they will give you is to write a list of 100 names of people whom you know. Why is that? It‟s because networking is the key to success in marketing.
The people you know are your prospects as well as your potential customers, the bigger your network, the more sales you get. It‟s that simple. There is a common saying in Marketing: “The money is in the list!” and I can‟t deny it.
However, it is often true to say that you can increase sales only if you connect to the “right” subscribers, who are responsive and are more likely to open and read your emails.
You can control this because the responsiveness of your mailing list subscribers depends on how well you build a relationship with them. You must understand that a list is not just a list, you have a relationship with them.
How much you develop the relationship and how much you understand about your prospects is the deciding factor on how much they will act upon your advice.
Regardless of what kind of Internet Business you are working on, having your own mailing list is a must.
Although you can join venture with another online marketers who have their own lists but having your own mailing list gives you a massive advantage. For example, whenever you have a product or service, whether it‟s your own offer or an affiliate‟s, you would not have to look any further than your own mailing list to promote it.
Another reason to have your own mailing list is none other than being an affiliate or joint venture with other marketers. Creating your own product is time consuming and it requires creativity. You do not know when you will experience writer‟s block, or even run out of ideas. But with your own mailing on hand, you can still survive by being an affiliate.
Last but not least, by having your own mailing list, you are exposed to your subscribers which gives you the opportunity to prove your credibility through sharing valuable information with them.
You have the following wonderful advantages by just building up your mailing list:
- You do not have to invest millions of dollars to start an online business. Emails are practically a low cost way of having your business.
- By using auto-responders, you do not have to worry about delivering of your emails to your subscribers one by one because it‟s all automated. You can create the emails beforehand, and send them to your list at the click of a button.
- With the domination of Internet, your emails can be your personal paperless newsletters that can reach to a large pool of people as you wish. Unlike in the olden days, you can‟t track down the actual mails you send to your customers.
How Email Marketing Bring Profits
The ultimate reason for doing email marketing is to earn money. You want to make as much money possible from your mailing list. From the time they come to your landing page and opt-in to your email list.
Here are a few ways to make massive profits from email marketing.
The first profit center is from your One Time Offer. This is a special offer from you to your subscribers when they fill in the opt-in form to join your mailing list, to download the free report, but before he can download the free report, he will first be diverted to a One Time Offer.
A One Time Offer is a sales letter from you to your subscribers.It‟s for a targeted group where they will purchase your product. In this case, the context of a One Time Offer is different from other back-end offers. You have to promote it as a special offer that is only made available to him once. If he turns down the offer, there is no other way to get it.
Next, you can monetize it by sending endorsement email messages to your subscribers. The bigger and more responsive your list is towards your emails, the more money you can make per email you sent out to your subscribers.
Affiliate marketing is common among online marketers, to earn fast cash. This way, you promote other people‟s product, sending out emails to your subscribers, and earn commission for every sale you make.
The last profit center is by selling advertising space in your email. After building a mailing list and you‟ve hit a target of a minimum 1,000 subscribers, you can consider the option of selling advertising space in your email to other marketers or potential advertisers.